The Plant Native holds its content to a journal-adjacent standard. Here is how we research, write, and check our work.
How we research a plant
Every plant profile on The Plant Native starts as a document that includes all cited research. All content uses primary information from four categories of sources:
- Institutional and extension sources for growing information and wildlife value (NC State Extension, Lady Bird Johnson Wildflower Center, USDA PLANTS Database, Missouri Botanical Garden, state extension services).
- Research-garden trial data for cultivar performance and in-the-field behavior (Mt. Cuba Center Research is our standard).
- Peer-reviewed academic journals, are especially valuable for pollinator information, historic backstories, and plant medicinal value (or lack thereof).
- Trusted books from experts and authors like Carolyn Harstad, Robin Wall Kimmerer, Doug Tallamy, and Sarah Stein (among many others).
Native ranges
The native ranges on our site are our own combination of three academic, trusted sources. We combine native range data from: NatureServe, Kewโs World Checklist of Vascular Plants, and the USDA PLANTS Database. Hereโs how we combine them, and how we decide a plantโs regions.
Host plant data
For caterpillar host plant counts, we use the Shropshire-Tallamy Lepidoptera host dataset. This host plant data counts at the genus level, not species, so we recognize range counts are rounding up for some individual plants in specific regions.
We do not pull numbers from random gardening blogs, even when those blogs are quoting the same dataset.
Editorial review and fact-checking
Every plant profile is edited by Emily Lessard, founder of The Plant Native, before publication. Each review pass looks at (in order):
- Scientific accuracy. Latin names, native range, and wildlife interactions are checked and verified against independent institutional sources. Every citation is then included at the bottom of every article.
- Voice and clarity. We are writing for beginner gardeners, not horticultural PhDs. Each piece of content should sound like a friend talking to you, alongside everything being scientifically accurate.
- Sources cited. Every claim that needs a source gets one. The source list appears at the bottom of every article and profile.
The sources we trust
We like giving credit where credit is due. And when it comes to plants, we have 300+ years of books, articles, and scholarly treatises to point back to. We look to institutions, databases, historical texts, and researchers to tell each plant and regionโs story. Here are some repeated sources we consistently return to:
- Lady Bird Johnson Wildflower Center for plant facts and growing information
- NC State Extension and other state extension services for growing information and wildlife value
- Missouri Botanical Garden Plant Finder for plant facts and growing conditions
- The USDA PLANTS Database and the USDA Forest Service for where plants grow and how they live in the wild
- Mt. Cuba Center trial garden research for how cultivars perform
- The Xerces Society for Invertebrate Conservation for pollinators and other insects
- The Shropshire-Tallamy Lepidoptera dataset for caterpillar host plant counts
- Peer-reviewed journals, including Ecology, Evolution, BioScience, HortScience, Conservation Biology, Journal of Ecology, and American Journal of Botany
- Trusted books by authors including Doug Tallamy (Bringing Nature Home), Carolyn Harstad, Robin Wall Kimmerer and Sarah Stein, plus the Xerces Societyโs Gardening for Butterflies
What we donโt use as a source
- General gardening blogs and content farms
- Pinterest and social media posts
- AI tools. We use them for research help, organizing large bodies of content, and copyediting, never as an authority on facts and information.
- Seed and nursery catalogs. Theyโre great for whatโs for sale, not for plant facts.
How and when we update content
The world of native plants has been shifting consistently for hundreds of years. Species get re-classified. Cultivar trial data is made public or rerun. One of the great things about publishing on the internet is that we can treat our content as living documents to constantly evolve and improve. Because weโre committed to constant change, we show our work along the way:
- Every plant profile, guide, and FAQ shows the date it was last updated.
- High-traffic plant profiles get scheduled annual reviews.
- When a reader catches an error, we fix it, respond quickly with a thanks, and note the correction.
How we use AI
AI tools help us find things, organize things, add site features, and make things consistent. Here’s how we use it:
AI is used for:
- Finding things. We use AI to help us find scholarly articles, which we then read (yes, read!) before we use or quote them in our content.
- Organizing data. AI helps us pull, sort, and compare public data, like the NatureServe, Kew, and USDA records behind our native range maps and zip code search. It flags where sources disagree, and when it does, a person makes the final call.
- Site features. AI helps us write some of the code behind the siteโs features, like the zip code search.
- Copyediting. Catching typos, tightening sentences, and checking against our house style. For instance, we have a list of words we donโt like to use (like โloamโ), or we have a specific treatment for copy (like the length of bullets…and this one is running too long.) Sometimes we use AI to copyedit, make things shorter, reformat copy, and help us catch grammatical mistakes.
Where AI stays out
- Plant facts. Every plant fact traces back to the institutions and research on our sources list, never to an AI tool.
- Images and video. Every photo and video on this site is real, for now and for always.
- Publishing. A named person edits and approves every page, and their name is on the byline.
Disclosure, advertising, and conflicts
The Plant Native was founder-funded from 2021 to spring 2026. In 2026, we added programmatic advertising through Raptive to fund a small team of contributing writers and pay for native plant research expertise. Our Work With Us page explains how advertising and partnerships work.
- No sponsored content. We do not accept payment to write about specific plants, brands, or products.
- No paid placements in plant profiles. If a nursery or product is named on the site, itโs because we believe in it, not because we were paid to say so.
- Affiliate links, when used, are clearly marked. Affiliate income does not influence which plants or products we recommend.
- Founder day job. Emily Lessard is Co-CEO of Bellweather, an advertising agency for nonprofits. Bellweather has no native plant clients and is fully disclosed on this site for transparency.
Author bylines and accountability
Every piece of content on The Plant Native has a named human author. The byline links to that writerโs bio on our team page.
How we map native ranges
A native range map tells you where this plant grew before colonists showed up. If you’re a fellow plant nerd, you know there are dozens of sources for this! Each has a different point of view, dataset, and method. We use a blend of three public sources for our range maps:
- NatureServe collects the state-by-state calls made by each stateโs Natural Heritage Program, the botanists who keep track of their own stateโs plants. It tells us whether a plant is native or introduced in each state. When NatureServe has a range, we trust it first.
- Kewโs World Checklist of Vascular Plants, from the Royal Botanic Gardens, Kew, fills in any gaps. Where NatureServe has no record for a state, Kew is there for a backup call.
- The USDA PLANTS Database shows where a plant has been recorded, down to the county. We use it to confirm a plant grows in a state, and to power our zip code search.
Why three? They all provide slightly different stories. USDA records every plant growing wild, including garden escapes. A California poppy that ended up by mistake in Illinois still shows up in its records. NatureServe and Kew give us a second and third opinion as to whether the plant belongs there.
When the sources disagree, we stop, look at all three, and a human being makes the call with other sources. If we’re not sure, we leave it off the map.
How we decide a plantโs regions
Our regional guides split the country into seven regions. Here are the states in each one:
- Northeast: Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island and Vermont
- Mid-Atlantic: Delaware, Maryland, New Jersey, Pennsylvania, Virginia, West Virginia and Washington, D.C.
- South: Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee
- Midwest: Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin
- Southwest: Arizona, Colorado, New Mexico, Oklahoma, Texas and Utah
- California: California and Nevada
- Northwest: Alaska, Idaho, Montana, Oregon, Washington and Wyoming
Once we know the states where a plant is native, it belongs to a region when any of these is true:
- Itโs native in at least two of that regionโs states.
- Its whole native range is four states or fewer. Then it counts in every region it touches, so a milkweed found only in Arizona, California, and Nevada still belongs to the Southwest.
- Itโs native in California or Nevada. The California region is only two states, so one is enough.
One more check: at least one of those states has to come from NatureServe. A Kew record alone canโt put a plant in a region.
A plant with a wide range that just crosses into one state of a region stays out of that region. It still shows on the plantโs map, and in the zip code search for that state.
One quirk to know about: Oklahoma and Texas sit in our Southwest, so plenty of eastern plants that reach into eastern Oklahoma and Texas count as Southwest too. If you garden in the desert, check the map and your zip code before you plant.
Where range maps fail
- States are big. A plant native to the mountains of West Texas isnโt necessarily native in Houston. Our zip code search gets closer by working at the county level.
- Connecticut and Maryland are mapped statewide, because county records arenโt available there using our three sources.
- A county record can still be a garden escape, even in a state where the plant is native somewhere else. Your stateโs native plant society is the best local check.
- Botanists rename and regroup plants as the science moves. We recheck our maps when our sources update.
How the zip code search works
Type your zip code on our plant profiles page. We match it to your county using free U.S. Census files, then show the plants recorded in your county or the county next door first, followed by plants native elsewhere in your state. We don’t track this data, and we don’t use it for anything other than returning plants to you.
Data credits
Our range maps and zip code search combine and adapt the data below. Any mistakes are ours. None of these organizations reviewed or endorses The Plant Native.
- NatureServe. 2026. NatureServe Explorer. NatureServe, Arlington, Virginia. Available at explorer.natureserve.org. Accessed October 3, 2026. Used under a Creative Commons Attribution (CC BY) license.
- Govaerts, R. (ed.). 2026. WCVP: World Checklist of Vascular Plants, version 16. Facilitated by the Royal Botanic Gardens, Kew. sftp.kew.org/pub/data-repositories/WCVP. Accessed October 2, 2026. Used under a Creative Commons Attribution 3.0 (CC BY 3.0) license.
- USDA, NRCS. 2026. The PLANTS Database (plants.usda.gov, accessed October 2, 2026). National Plant Data Team, Greensboro, NC, USA. Public domain.
- U.S. Census Bureau. 2020 ZIP Code Tabulation Area to County Relationship File, and County Adjacency File. census.gov. Public domain.
- GeoNames. 2026. US postal codes (geonames.org), for the town names in our zip code search. Accessed October 4, 2026. Used under a Creative Commons Attribution 4.0 (CC BY 4.0) license.
- Shropshire, K. J., and D. W. Tallamy. 2025. Lepidoptera of North America, north of Mexico. ZooKeys 1261. doi.org/10.3897/zookeys.1261.160796.
Find something wrong?
Let us know! Email hello@theplantnative.com with what you found. We’ll fix it, note the correction, and credit you if youโd like.
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